Friday, June 05, 2015

Maggi And I

One afternoon, when I was in the eighth or ninth standard, two men (one of them bearded) walked into our classroom, carrying cartons. To each student they handed two yellow packets — our introduction to Maggi noodles, or, for that matter, any noodles. Since my younger brother also studied in the same school, we came home with four packets.

Looking back, it was such a smart move, to target the children. Some years later, when I had left school but my brother was still there, a new brand of sanitary napkins — I forget which brand — took the same route, but the company was stingy unlike Maggi: I remember my brother telling me about the girls in his class being summoned to the library and handed one napkin (and not a packet) each, and the girls bringing them back to the classroom by hiding them between the pages of notebooks.

Back to the Maggi story: so that afternoon we had four packets of noodles at home. Since they had come for free, they had to be tried out. My mother opened one packet and put the contents in boiling water, though I am not sure if she meticulously followed the instructions printed on the packet, because what materialised was a plateful of white earthworms with the masala sprinkled on them. Inedible: I spat out the noodles. Another packet was opened, but the outcome was hardly any better. I don’t remember what happened to the remaining two packets. But what I do remember is that both, my brother and I, came to love Maggi in a matter of months. Once again, I do not remember how the transformation came about, and that too so soon, but I do remember that Maggi noodles, back then, came in three flavours — masala, chicken and sweet-and-sour — and each time we cooked the chicken noodles, our cat would get supremely excited and demand its share.

Even though I came to love Maggi, I wouldn’t say my life depended on it. Maggi, to me, was always a great option, but not the best option: nothing looks more attractive to me than a plate of steaming rice topped with steaming arhar daal. Add a few slices of onions and a spoonful of pickle to the plate — that’s the best meal one can ever ask for.

But then there are times when you really crave for Maggi, even when you don’t feel too lazy to cook. In fact, making Maggi, the healthy way, can be more tedious than preparing just rice and daal. My Maggi always contains green peas and finely-chopped capsicum, carrot, beans and, occasionally, cauliflower. Just when the noodles are ready, I add to the pan one boiled egg (sometimes two boiled eggs) and finely-chopped tomatoes and onion. To me that is a wholesome meal.

There are also nights when I am wifeless and when I am writing, and when I do not want the thought ‘So what I am going to have for dinner’ to interfere with my writing — that’s when Maggi comes in handy. And now the authorities say that Maggi isn’t safe and are taking it off the shelves. But then, what is safe — certainly not the air we breathe and the water we drink. First give us clean air and water, then we shall talk about the safety of the food we consume.

This evening, as I shopped for groceries at the supermarket, my eyes fell on the shelf carrying Maggi noodles and was surprised that the packets were still on display for sale. I instantly picked up a four-pack noodle packet and put it into the basket. This was at 6.30 pm. By 8.30 I learned, from tweets by friends, that Maggi has been banned in Tamil Nadu. I felt lucky: anything that is banned becomes more alluring.

11 comments:

Unknown said...

So well expressed, that after reading the post my taste buds are craving Maggi right now; I'll have to go and check out nearby supermarket shelves ASAP.True anything that is banned becomes more alluring!

Raj Gaurav Debnath said...

Ban or no Ban - Maggi is still yummilicious... I still remember as a child I was a member of the Maggi Club and the Company used to send me various kinds of gifts and I had to send them empty packets of Maggi by post...

Amrita bawa said...

Maggi has always been a saviour for hostellers.
I remember my days in my hostel where we were allowed to keep only one kettle in one apartment to boil water.
Instead of using it for its original purpose we used to wait till midnight ( when our warden was asleep) and cook Maggi in it and have a party such sweet memories they were.
Maggi has always been our first choice of noodles from the beginning, it was very difficult to acquire the same taste with other noodles when the ban happened . I hope it never happens again.

Unknown said...

Maggi has always been a superior pick for every young individual now and then. During this era of versatality where every individual strive for time, it become a USP market aligned to this modern day problem. As you said that the air we breath and water we drink are also not clean and safe so banning maggi was also not a good idea.

Unknown said...

Its true; nothing is safe, the air we breathe and the water we drink are so unsafe. Anyhow, personal health is the most important thing and we should use all things in pure form(to an extent).

Unknown said...

Maggi is the heart of Indians :) Easy to cook , yummy to eat !!

Ritu srivastava said...

Maggi has always been alluring to me whether it is banned or not

Unknown said...

Sir.
Such a lovely blog written ,seems everything so realistic ..maggie which I also liked the most while reading ur post makes it more special for me n even for the love towards maggie. Looking forward for more new articals of yours...

Sweety Gupta said...

Your post literally made me crave for Maggi right now and also reminded me of when my mother told me of her first experience with Maggi which was same like yours. She threw it away but now loves it. Also I love how you express yourself.

Mamta said...

I know Maggie is a very good choice for eating, tasty and easy to cook within a lesser time.But nothing is more important than your health.So avoid those stuff which affects your health.

Tripti said...

Maggi is rule over aur heart means every one love to eat it , it's tagline is also amazing that ready in 2 min. But actually it can't be cook in 2 min. Still whenever we don't have much time to cook proper food we just simply cook maggi. I also love maggi nd I thought everyone have a some amazing movement memory with maggi